Cooper Kupp Receiving Yards Prop is currently Over/Under 98.5 (-110/-110).
Key Factors
Favors Over
THE BLITZ projects the Los Angeles Rams to be the most pass-oriented team on the slate this week with a 64.7% pass rate, based on their underlying tendencies and matchup dynamics.
This game will be played in a dome—which means zero wind, higher pass volume, higher TD potential, and increased passing efficiency.
THE BLITZ projects Cooper Kupp to accumulate 12.3 targets this week, on average, ranking in the 100th percentile among WRs.
Cooper Kupp has been heavily involved in his team's offense, garnering a Target Share of 33.5% since the start of last season, which puts him in the 100th percentile among wide receivers.
Cooper Kupp has posted a monstrous 98.0 air yards per game since the start of last season: 95th percentile among wide receivers.
Favors Under
The Rams are a 3.5-point favorite this week, likely creating a rushing game script.
THE BLITZ projects the Los Angeles Rams as the 3rd-slowest paced defense in the league (in a neutral context) right now, with opposing offenses averaging 28.46 seconds per play.
Opposing offenses have averaged 31.5 pass attempts per game vs. the Arizona Cardinals defense since the start of last season: 5th-least in the NFL.
Cooper Kupp's pass-game effectiveness has diminished this season, averaging just 8.97 yards-per-target compared to a 10.36 rate last season.
The Arizona Cardinals defense has allowed the 10th-least receiving yards per game in the league (just 139.0) versus WRs since the start of last season.