Cooper Kupp Receiving Yards Prop is currently Over/Under 71.5 (-105/-115).
Key Factors
Favors Over
The Los Angeles Rams will be rolling with backup QB John Wolford in this game, which usually means fewer pass attempts and more rush attempts.
THE BLITZ projects the Los Angeles Rams to be the 9th-most pass-oriented team in football (adjusted for context) at the moment with a 64.0% pass rate.
The weatherman calls for 0-mph wind in this game. Low wind generally means higher pass volume, higher touchdown potential, and increased passing efficiency.
Opposing quarterbacks have averaged 38.1 pass attempts per game vs. the Arizona Cardinals defense this year: 6th-most in the NFL.
THE BLITZ projects Cooper Kupp to notch 11.8 targets in this week's contest, on average, ranking in the 99th percentile among wideouts.
Favors Under
The Rams are a 3.5-point favorite in this week's contest, likely leading to a rushing game script.
THE BLITZ projects the Rams to call the 9th-least total plays on the slate this week with 63.8 plays, given their underlying tendencies and game dynamics.
Cooper Kupp has totaled quite a few less air yards this year (88.0 per game) than he did last year (96.0 per game).
The Los Angeles Rams offensive line grades out as the worst in football this year in pass protection, which has a harmful impact on all pass attack stats across the board.
Cooper Kupp's receiving efficiency has declined this year, averaging just 8.87 yards-per-target compared to a 10.36 rate last year.